With Valentine’s Day fast approaching, hospitality businesses have a fantastic opportunity to capitalise on the surge in customers. Studies indicate that venues can see up to a 65% boost in sales on this special occasion, provided they plan ahead.
Upgrading outdated systems can unlock new revenue opportunities and enhance the guest experience. Here’s how you can make the most of Valentine’s Day with a fully integrated EPoS ecosystem.
Ensure a Seamless Reservation Experience
As couples flock to book romantic dinners, your reservation system needs to be simple, reliable, and efficient. An online booking platform like TouchReservation ensures effortless reservations, minimises admin work, and eliminates double bookings.
To prevent no-shows, consider securing pre-paid deposits per table or guest, reducing last-minute cancellations and guaranteeing revenue. A smooth and stress-free booking process creates a positive first impression and sets the tone for a memorable evening.
Enhance Customer Experience with Streamlined Ordering
No one wants interruptions during a romantic dinner. With PocketTouch, a mobile ordering system, servers can take orders seamlessly and send them straight to the kitchen in seconds. This minimises delays, reduces errors, and ensures couples spend less time waiting and more time enjoying their evening.
Beyond efficiency, this solution provides staff with instant access to promotional deals, increasing upselling opportunities and revenue, while maintaining top-tier customer service.
Host Themed Events & Cater to All Audiences
Valentine’s Day isn’t just for couples. Many people celebrate with friends or family, making it a great opportunity to host themed events like ‘Galentine’s Day’ for groups of friends.
Using digital ticketing, you can seamlessly sell event-specific tickets via your EPoS system, ordering apps, or self-service kiosks. This eliminates manual ticketing, reduces queues, and ensures a smooth experience for both staff and customers.
Optimise Kitchen Operations for High Demand
A fully booked restaurant means a busy kitchen. Ensuring smooth communication between front-of-house and kitchen teams is key to delivering a flawless service. TouchKitchen offers a digital kitchen display system, keeping track of incoming orders from multiple sales channels. With features like color-coded order timers, chefs can stay organised, improving efficiency and reducing mistakes.
Increase Engagement with Targeted Promotions
Valentine’s Day falls on a Friday this year, so why not extend celebrations through the weekend? Use push notifications via ByTable or TouchTakeaway to remind customers about special offers, exclusive menus, or last-minute table availability. Personalised marketing helps drive bookings and boosts footfall.
Offer At-Home Dining Experiences
Not everyone wants to dine out, 25% of couples opt for a cosy night in. With TouchTakeaway, you can provide an exceptional at-home experience by offering a commission-free online ordering solution. This not only diversifies your revenue streams but also ensures customers get a high-quality meal without platform fees cutting into your profits.
Prepare for Success
Leveraging smart digital solutions can elevate service, increase revenue, and reduce operational stress during high-traffic events like Valentine’s Day. By integrating seamless reservations, efficient order processing, digital ticketing, and customer engagement tools, your business can maximise profits while delivering an unforgettable experience.
Now is the time to evaluate your setup and ensure your hospitality business is ready for the Valentine’s Day rush!
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