Mother’s Day is one of the busiest days in the hospitality calendar, as families gather to celebrate the incredible women in their lives. With up to a 50% increase in bookings, it’s a golden opportunity for restaurants, cafes, and pubs to maximise revenue. The key to success? Smart preparation and leveraging the right EPoS solutions to deliver a seamless and memorable experience.
Streamline Bookings for Stress-Free Planning
Families planning Mother’s Day meals value convenience and reliability when booking. An online reservation platform like TouchReservation allows customers to secure their tables easily while helping you manage capacity and avoid double bookings.
To reduce no-shows and secure revenue, consider taking prepaid deposits for each reservation. With a streamlined booking process, you’ll make a great first impression and ensure both staff and customers feel prepared for the day ahead.
Effortless and Accurate Ordering
Busy days like Mother’s Day require efficiency and precision to keep up with the high demand. PocketTouch, a mobile ordering system, enables staff to take orders directly at the table and send them straight to the kitchen. This eliminates errors, speeds up service, and ensures that families can focus on enjoying their special day without unnecessary delays.
With instant access to promotional offers and upselling prompts, servers can suggest Mother’s Day specials, desserts, or wine pairings, increasing both satisfaction and sales.
Host Mother’s Day Events for All Audiences
Mother’s Day isn’t limited to traditional meals - it’s also a fantastic time to host brunches, afternoon teas, or themed events. Using digital Ticketing through your EPoS system, you can seamlessly manage bookings for these events, reducing admin work and ensuring smooth entry for guests.
By offering a range of options, you can cater to different preferences, whether it’s an intimate family lunch or a lively group celebration.
Optimise Kitchen Operations
A fully booked restaurant means a busy kitchen, and efficiency is essential to handle the high volume of orders. Tools like TouchKitchen keep communication between front-of-house and the kitchen clear and organised. With digital kitchen displays and real-time updates, chefs can prioritise orders and deliver dishes promptly, ensuring every meal is served fresh and on time.
Promote Special Menus and Offers
Mother’s Day is a perfect opportunity to showcase exclusive menus or limited-time offers. Use ByTable or TouchTakeaway to send push notifications or email reminders, encouraging families to book early or take advantage of your special promotions. Personalised marketing increases engagement and helps fill any remaining tables.
Offer Takeaway Options for At-Home Celebrations
Not every family opts for dining out, many choose to celebrate with a cosy meal at home. With TouchTakeaway, you can provide a convenient online ordering solution, allowing customers to enjoy your Mother’s Day menu from the comfort of their home. This not only diversifies your revenue streams but also ensures customers receive the same high-quality experience outside your venue.
Deliver a Memorable Experience
Mother’s Day is about making every guest feel special, and EPoS solutions can help you achieve just that. From seamless reservations to efficient service and targeted marketing, these tools ensure smooth operations while enhancing the guest experience.
Prepare your business now to maximise the Mother’s Day rush, ensuring families leave with lasting memories and your bottom line benefits from the celebration!
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